Writing a winning Sales letter is one of the ways to sell a product/ebook/software on the Internet. Not everyone feels up to writing such a sales letter. So we either struggle to do so, or hire a copy-writer to do it, or buy copy-writing software. Winning letters are ones which follow a system. The following template is one such system.
1. Writing the headline: The headline should answer the question: What is the biggest benefit of your product/ebook/software. Think of the biggest benefit. At first many will come to mind. Your task is to think of one that is the biggest. Put this benefit at the end of any one of the following questions:
- Would you like to ...?
- Who else would like to ...?
- How would you like to ...?
You can think of more such starters for your headline.
2. Write the opening line. This is an answer to your headline. Some thing which says: "If you would like to know more about ... then this is likely the most crucial information you ever read." Fill the blanks with the most important benefit of your product.
3. Mention the name of your product and give the visitor the information about what they are going to find in it.
4. Imagine the over all benefits of your product; write them down in sentence format. Suggest your visitor also imagine these benefits.
5. Now list out the specific benefits and / or the features in bullet form. These bullets should help your visitors get a taste of the number of specifics they can get from your product.
6. Now make your offer. Suggest the price you could have charged for such a quality product. Specify that you are actually charging much less so that many more people can have access to the results of your hard work and because you understand the need for such a product.
7. Time to offer bonuses. Offer at least one bonus if not more. With each bonus list the benefits that the visitor will get. Also mention the price of each bonus. At the end of the list of bonuses mention the total value of the bonuses.
8. Time for testimonials. Plug in testimonials of actual people who have used your product and have found it useful, with their names and where they are from.
9. Write your guarantee/refund policy. This will make them feel in control of the purchase. Set a refund period while you are at it. Usually the service provider that you use to collect payments and deliver your products will specify in their terms and conditions the refund period that they will accept.
10. Call for action. Paste your purchase button now. So that your visitor can make their purchase.
11. You are done. Edit this letter using Dreamweaver or any other WYSIWYG editor of your choice and set it up on your website.
Although there are advantages to selling other people`s products and services, there are also drawbacks. For example, the lack of exclusive rights to your own proprietary product can mean that you are just one of thousands selling the same thing. Excessive competition can cause you to drop your prices and to lose sales, thus affecting your profits and cashflow that are so essential to your business survival.
For this reason, you may decide to develop your own proprietary products and services, either exclusively, or to complement your line of other people`s products.
After creating your own proprietary product, you could spend millions in manufacturing and marketing costs. You could go bankrupt before you even had your first sale.
Here, then, are just a few, low-cost ways to profit from selling your own proprietary products and services.
1. Licensing
Instead of trying to finance the manufacturing and marketing of your invention, why not license it to a company with the expertise and capability required? You will then receive royalties in return for your idea.
2. Exporting
Exporting your product to other countries can dramatically increase your sales. Hiring an Export Management Agent can keep your fixed costs down.
3. Offer Commissions and Finders` Fees
Recruit independent sales representatives and agents. Offer commissions and finders` fees in order to sell your products and services.
4. Online Auctions
You can also sell your own proprietary products through Internet auction sites such as eBay or Yahoo! Auctions.
5. Start Your Own Associate or Affiliate Program
Multiple web sites and distributors selling your product can result in increased sales and profits. Unlike conventional advertising, affiliate programs pay only for performance. Commissions are not paid out unless sales are made.
6. Participate in Joint Ventures
Joint venture arrangements can be profitable. As an example, you could offer a commission on the successful sale of your product featured in someone else`s e-zine or newsletter.
The above list of low-cost ways to make a profit from your own proprietary products and services is by no means exhaustive. However, it certainly illustrates that, with some effort, your own products could make you rich.
